Boost traffic to your WordPress site with these Search Engine Optimisation (SEO) tips and tricks.
Your newly designed website has just been released into the world, it looks fantastic and conveys exactly what your audience needs. A week rolls past and you’ve barely gotten six new visitors. Blimey! What exactly did you redesign your website for if people aren’t going to see it? All of that exciting new content is there for your visitors to see, but how exactly do you get them to visit in the first place?
Well, you’ve come to the right place for an answer. You need more traffic but are unsure how to get it, that’s why I’m here. I’ll be showing you how to utilise search engine optimisation techniques, otherwise known as the infamous SEO, to boost traffic to your website.
First things first, the basics. Titles and the description tag to be a little more specific.
The title tag tells both visitors of your site and search engines what the topic of each individual page is. Whatever the contents of this tag are will be what is displayed to users when your site comes up as a result of a search. So, with keeping this in mind surely you would want this first point of call to be as effective as possible, right?
Well to do so you want to narrowly match your title in the tag to whatever content you are displaying.
For example, the title of my contact page is “Contact Us” and the titles to my blog post are just that, the title “Why Choose a Freelance WordPress Developer Over an Agency?”.
This is fairly self-explanatory but to further boost your SEO in this category you can optimise the title based on some other fundamental details. WordPress does this automatically for you, all you need to do is set what details are to be added.
For example, my contact page is “Contact Us – Willis Web Designs | Brisbane WordPress Freelancer”.
It includes the title of my website, as well as a short tagline description about what the site is all about, offering Brisbane based freelance WordPress development. Now, onto the description tag.
As well as providing a relevant and individualised title tag for each page, you should also provide custom description tags. The description tag provides a summary of what each page is about to both users and search engines. It is that grey text under the title tag of each result of a search. Similarly to the title tag you also want this to effectively communicate to your visitors and search engines exactly what the page is about.
For example, my main landing page has the description of “I am a Brisbane based freelance WordPress development studio providing premium WordPress services at an affordable price.”.
It provides a brief but effective summary of what my site is about. This means that I should only have visitors who already know what they want and what I can provide, leading to a good customer base. Again, WordPress automatically uses the content of each page and uses it for the description which allows easy and quick integration. However, should it not effectively match the correct summary of the page, then you should manually override this by putting in your own description tag.
Using simple and understandable URL structures has many benefits. Firstly, you will be keeping your site more organised. Secondly, this leads to better crawling of your site by search engines, allowing them to more accurately rank and list your site. Finally, visitors will remember “friendlier” URLs more effortlessly and allows easier linking and reduces intimidation.
An example of a bad URL would be: http://www.williswebdesigns.com.au/cjes923/85jd/
What you should use: http://www.williswebdesigns.com.au/freelance-dev/choose-freelance-developer/
WordPress comes with built in permalink settings which can help you do alter the URL structure without having to change much else. The Yoast SEO plugin also helps tremendously with permalinks and a number of other SEO settings.
Be aware that search engines use crawlers to index and map out your site. They go through your site structure and get each and every page and image to display and offer to searchers. It is best practice to submit your own “robots.txt” file to restrict search engines indexing files that you do not need or want indexed. The Yoast SEO plugin on WordPress has a handy feature of generating one for you. All you need to do is submit it to the search engine webmaster tool set.
By creating a social media account for your business or cause on all major platforms is a major benefactor to not only increase SEO but also increase interaction. It is a win-win situation. You sign up for free, promote your business or cause, get interaction from new and returning visitors, and provide search engines with a reliable link from another source.
Search engines see external linking from a trustworthy source as a good thing, boosting your ranking and reputability. I currently have accounts with Facebook and Twitter allowing me to connect with my audience through a range of different avenues. So why not give it a go, sign yourself up to a couple of social media platforms and see how it goes. Can’t hurt can it?
I’ve left the best for last. It’s also the most time consuming, however, trust me when I say content is everything.
Wherever you go for SEO tips and tricks, you will always hear about “quality content”, I promise you that.
Relevant content that reflects your sites purpose, in my eyes (and many others), is the number one way to boost your ranking. Google and search engines alike will analyse your content against other sites to create a relevant list for the user. So if you want your site to show up when your potential clients or visitors search for your niche then you need to post as much relevant content as you can. Doing this on a regular basis helps as well to rank your relevancy higher.
Although, remember to not neglect the quality of your content. When visitors recommend and repost your content to social networks or blogs, your sites reputation with both users and search engines increases. So, if a user is reading poor quality content they are highly unlikely to repost it. Always, always, always remember quality and relevant content.
For images you want to optimise them for the web. Having the smallest file size possible without sacrificing too much quality is the best thing you can do. For this I use the Compress JPEG & PNG Images plugin by TinyPNG. Whenever I upload an image to my site, it is automatically compressed without losing too much quality.
Another thing you should do for images is have relevant Alt tags. This allows users who cannot view images on their device to understand what information you may be trying to convey. Search engines also love it when you provide them, so it’s best you do.
In conclusion you don’t need to be a SEO guru to boost your site in search engine rankings. Just follow the tips and tricks I outlined above and see the results before your eyes. Maybe not that quickly, but I promise if you keep to it, it will be the best thing you do.